
Year2023
ClientChampion
Tools
Adobe Photoshop
Scope
Graphic DesignSocial Media
Brief
Develop social media campaign graphics for Champion's digital channels. Each piece needed to balance the brand's athletic heritage with contemporary visual trends while driving engagement metrics.
Challenges
Working within strict brand guidelines while producing content that doesn't feel templated. Creating scroll-stopping visuals that perform algorithmically without sacrificing design integrity.
Impact
Delivered a suite of campaign-ready social assets that maintained Champion's brand equity while introducing a fresh visual energy suited to younger digital audiences. Modular design approach allowed rapid iteration for seasonal campaigns.
Gallery — 3 artifacts